We’re in a generation where everyone’s social space has been sharpened.
Before buying anything or sending you DMs, you would have been thoroughly searched online and properly investigated. Research has it that people who post reviews often get more customers than those who don’t post customer reviews.
A lot of people have been scammed online, which has caused distrust. Social proof will bridge trust between business owners and customers.
While trying to download an app on the Play Store one day, I went to the reviews, and the bad reviews I got from that app made me change my mind about the app. I ended up downloading another similar app due to good reviews for it.
Can you see how social proof influenced my decision-making?
What is Social Proof?
Social proof is a psychological concept where people copy the actions of others, especially in uncertain situations. In marketing and branding, it means people are more likely to trust, buy, or follow your brand if they see that others already do.
Types Of Social Proof
1. Customer Testimonials
Words from happy customers showing that your product/service works.
2. Online Reviews & Ratings
Stars and feedback on Google, Amazon, Yelp, or your website.
“100+ 5-star reviews can’t be wrong!”
3. User-Generated Content (UGC)
Photos, videos, or posts from real users showing off your brand.
Example: A customer posts a video of their reaction during a call with you.
4. Social Media Following & Engagement
Lots of followers, likes, shares, or comments show people trust you.
“Wow! Over 10k people follow and engage with your content!”
5. Influencer or Celebrity Endorsement
When a known person recommends or uses your product.
If someone popular says, “This changed my life,” others are likely to listen.
6. Case Studies or Success Stories
Detailed stories showing how your service helped someone.
Example: “How A Call With Enny helped 20 clients reconnect with loved ones emotionally.”
7. Media Mentions or Awards
Features in news, blogs, or winning a recognized award.
8. “As Seen On” Logos
Display logos of platforms or companies where you’ve been featured.
Ten Powerful Ways to Use Social Proof to Strengthen Your Brand
1. Share Customer Testimonials
Post real quotes or short video clips from satisfied customers. Always ask your customers for reviews, even when they don’t give them.
I got a menstrual belt online. Ever since I got that belt, I’ve never had menstrual cramps. I sent the review to my vendor, and she uploaded it to her page. Those who were skeptical about the authenticity of the belt later purchased it.
Tip: Add a name, photo, or voice snippet (with permission) to increase credibility.
2. Display Reviews & Ratings
Add star ratings and reviews to your website, product pages, or flyers.
“100+ 5-star ratings from happy clients.”
3. Use User-Generated Content (UGC)
Repost photos, videos, or stories from your audience using your service. Never get tired of uploading them to your page.
4. Feature Influencers or Endorsements
Let a respected figure or influencer vouch for you—even if it’s a micro-influencer.
5. Highlight Social Media Metrics
Show off your followers, likes, shares, or viral moments.
“Over 15,000 reactions to our latest client surprise video!”
Be very consistent in your content creation to build more followers.
6. Create Case Studies or Success Stories
Tell in-depth stories of transformation or impact you’ve made.
This makes your customers feel like a part of your life.
7. Show Client or Partner Logos
List companies, communities, or notable clients you’ve worked with.
This bridges trust and confidence in the customers’ hearts.
Don’t be ashamed or shy to list companies you’ve worked with. See it as updating your Curriculum Vitae (CV).
8. Leverage Word-of-Mouth & Referrals
Encourage clients to share their experience and refer friends in exchange for discounts or gifts.
Templates on How to Ask Clients for Reviews in a Friendly Way
Template 1: Short & Sweet (Text/DM Friendly)
Hi [Name]!
I hope the call made their day extra special.
If you enjoyed the experience, could you share a short review? Your words really help us grow and touch more hearts. Thank you!
Template 2: Warm & Personal (WhatsApp/Email)
Hey [Name],
It was such a joy creating a special call for your loved one!
If you have a moment, I’d love to hear what the experience meant to you. Your feedback would help others trust us too!
Feel free to write a few lines or send a voice note—whatever feels easiest!
Template 3: Direct but Grateful
Hello [Name]!
Thanks so much for booking a spa session for our company!
If the experience warmed your heart, would you be kind enough to leave a short review?
It only takes a minute, but it means the world to us!
Template 4: With Review Link Included
Hi [Name]!
We hope your surprise call brought smiles and maybe even a few happy tears.
Would you mind leaving us a quick review here: [insert link]?
It helps more people discover our heartfelt gift service. We’d truly appreciate it!
Template 5: Voice Note Request
“Hi [Name]!
I’m so glad we got to be part of your special moment!
If you’re open to it, I’d love a short voice note or a few words about how the experience felt for you—it really helps others know what to expect. Thank you again!”
Benefits Of Social Proof
1. Builds Instant Trust
People are more likely to trust your brand when they see others already do.
“If it worked for them, it’ll work for me.”
2. Boosts Conversions & Sales
Customer reviews, testimonials, and user photos can convince hesitant buyers to take action.
More trust = More purchases.
3. Increases Brand Credibility
When people see that your product/service is used and loved by others, it makes you look more professional and established.
Especially when supported by influencers or media.
4. Creates Emotional Connection
Hearing real stories from real people adds a human touch to your brand, making it more relatable.
“That testimony felt like it was written for me.”
5. Encourages Word-of-Mouth
Social proof naturally encourages customers to share your brand with others.
Social proof is the icing you need on your cake. The way you design it will determine the kind of customers you attract.
